Updated: Sep 22, 2018
Just as everyone got to grips with reviews, Facebook went and switched things up to now have 'recommendations' - so what does this mean for your business?
First things first, this change is going to be big for local businesses. Local business pages have always been able to feature ratings and reviews on their page, but now Facebook have updated their 'reviews' feature, to be a 'recommendation'. Customers can share richer feedback about your business to help you be more visible in your local community and attract more customers. Sounds good!
How does this work?
Facebook is going to prompt people to recommend your business by simply answering "Yes" or "No" questions. By making this process easy, it's highly likely for your customers to spend a second or two completing the information, people can elaborate with tags, text and photos. By selecting a tag, themes will emerge in the feedback from recommendations, making it easier for potential customers to see what your business is known for.
Facebook is cracking down on 'fake news'. I've had clients receive negative comments on their business page when they've never even met the person making the complaint. Facebook understands that authentic recommendations are important for both customers and businesses, so they've made it easier than ever to report fraudulent, spam or paid for recommendations so they take the necessary steps to remove it.
Being more visible
Recommendations appear on your page and are discoverable across Facebook when people are searching for or talking about your business. So when someone asks for a 'recommendation' in a group for example and they mention you, a little pop up of your business will appear too (see above). We naturally trust the opinions of the people we know, so Facebook have made changes so that those recommendation are more visible.
Have a recommendation strategy in place?
2 in 3 people on Facebook are using Facebook to visit the page of a local business with 1 in 3 specifically looking for a recommendation, have you taken the time to review what your recommendations say about your business? What picture does it paint for future customers? How are you collecting recommendations if at all?
Recommendations are big business and with Facebook making this move to support people's purchasing decisions, it needs to be on your radar. If you need help coming up with a strategy - get in touch!